Local SEO is a digital marketing strategy that optimizes a business’s online presence to appear higher in search results for location-based queries, such as “near me” or “in [city]” searches. It helps physical businesses or those serving a specific area attract local customers by increasing their visibility in search engines, on Google Maps, and in the “Local Pack” results. Key activities include optimizing your Google Business Profile, getting positive customer reviews, and creating location-specific website content.

GEO = Generative Engine optimization